Description
There has been a rise in concern about how the advancement of AI will inevitably change not only an industry but also the whole world. While many things are still unknown or in the air, we can still look back and see how the previous rise of digital marketing (social media, search engines, e-commerce) changed the world and how we still came out on top.
This is a discussion inviting everyone and anyone who has believes they have a stake in the rise of AI to share their thoughts, opinions and together we navigate through it.
Here are some articles I've found insightful and would love to discuss at the event (Some might be gated content*):
https://www.thedrum.com/insight/2023/02/23/search-engines-are-embracing-ai-and-advertisers-need-be-aware-the-risks
https://www.thedrum.com/news/2023/02/24/three-brands-currently-experimenting-with-ai
https://www.thedrum.com/news/2023/02/24/hilton-tiktok-now-vital-part-the-marketing-mix
https://www.thedrum.com/insight/2023/02/08/akqa-dept-and-digitas-the-race-launch-ai-creative-services
Prior to the event attendees will receive Notion page to view highlights/snippets of the articles shared above (and maybe more) as a reference when discussed at the session.