Afterwork Dialogue : The impact of AI on marketers and businesses

  • Physical | Event
  • Kuala Lumpur, Malaysia

Themes & Topics

Business

Marketing

Digital & Information Technologies

Digital Literacy

About the Experience

Duration: 2 hours
Everyone
Beginner

No prior experience required

Up To 15 Learners
Languages: English, Malay

Description

There has been a rise in concern about how the advancement of AI will inevitably change not only an industry but also the whole world. While many things are still unknown or in the air, we can still look back and see how the previous rise of digital marketing (social media, search engines, e-commerce) changed the world and how we still came out on top. This is a discussion inviting everyone and anyone who has believes they have a stake in the rise of AI to share their thoughts, opinions and together we navigate through it. Here are some articles I've found insightful and would love to discuss at the event (Some might be gated content*): https://www.thedrum.com/insight/2023/02/23/search-engines-are-embracing-ai-and-advertisers-need-be-aware-the-risks https://www.thedrum.com/news/2023/02/24/three-brands-currently-experimenting-with-ai https://www.thedrum.com/news/2023/02/24/hilton-tiktok-now-vital-part-the-marketing-mix https://www.thedrum.com/insight/2023/02/08/akqa-dept-and-digitas-the-race-launch-ai-creative-services Prior to the event attendees will receive Notion page to view highlights/snippets of the articles shared above (and maybe more) as a reference when discussed at the session.

Instructions

How to prepare

Attendees are strongly encouraged to read the shared online article ahead to have an idea of the topic, bring their own thoughts and experience to the table during the discussion. Attendees are required to purchase an item from the venue operator as we are using the venue for free

The host will provide

  • Digital notes for discussion
  • Name tag