Indie Game Marketing & PR: Strategies for Success

This masterclass provides game developers and indie studios with in-depth knowledge and practical skills in marketing and promoting their games, covering key topics such as understanding the target audience, creating a “player” persona, developing a marketing and social media strategy that reaches the target audience, building interest and appreciation for games with social impact, creating compelling stories that resonate with the target audience, and community management. Attendees will also learn about best practices and success stories of commercially successful and sustainable social impact games. This masterclass is limited to 30 participants. YSEALI Game Changers is presented by the U.S. Embassy KL in collaboration with Biji-biji Initiative and Synapze. Find out more about the program and join the community at ysealigamechangers.com.