Indie Game Marketing & PR: Strategies for Success Masterclass

Themes & Topics

Digital & Information Technologies

Game Development

Business

Marketing

Hobbies & Entertainment

Video Games

About the Experience

Duration: 2 hours

Intermediate

Up To 50 Learners

Language: English

Description

This masterclass is the ultimate guide for game developers and indie studios looking to succeed in the competitive gaming industry. The instructors from Whitethorn Games, an indie games publisher from Pennsylvania, United States, will share practical skills and in-depth knowledge on various aspects of marketing and promoting games, including identifying and understanding the target audience, creating a "player" persona, building a social media strategy, and managing game communities. Additionally, the masterclass will delve into the best practices and success stories of commercially successful and sustainable social impact games. The masterclass is limited to 30 participants. YSEALI Game Changers is presented by the U.S. Embassy KL in collaboration with Biji-biji Initiative and Synapze. Find out more about the program and join the community at ysealigamechangers.com.

Instructions

How to prepare

All you need is a device that supports the Zoom teleconferencing application or a web browser that supports Zoom. For the best experience, download the Zoom app and join via laptop/PC. Please ensure you have the Zoom passcode to access the Zoom Meeting. This is a safety requirement to protect the session from unwanted Zoom raids. If you experience any technical difficulties, please reach out to us at ysealigamechangers@biji-biji.com.

About the Host

Mereka Space is an innovative and alternative education Hub. We take pride in our 12,000ft² makerspace which caters to a wide range of learners. It is fully equipped with a wood and metal workshop, electronics lab, textile and design studio, classrooms, co-working spaces and a café for everyone to enjoy! Abundant in cutting-edge tools, Mereka Space is truly a social space in the form of a productivity playground. We also conduct workshops, classes, programs and talks, so if you are a budding creator, we are here to help you bloom!

We are located in the Publika Shopping Gallery. There are 2 entrances: the first one is located on level G1 and you can access us by entering Publika from the G1 Circle Entrance, turning right and heading towards the A4 entrance (next to Saba Restaurant). Alternatively, you can locate us on level G2 (next to Tealive & foodcourt) and take the escalator down.

Kuala Lumpur, Malaysia

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Location

Lot 1C, Level G1 (A4 Entrance) Publika Shopping Gallery, Solaris Dutamas
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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