Indie Game Marketing & PR: Strategies for Success Masterclass

This masterclass is the ultimate guide for game developers and indie studios looking to succeed in the competitive gaming industry. The instructors from Whitethorn Games, an indie games publisher from Pennsylvania, United States, will share practical skills and in-depth knowledge on various aspects of marketing and promoting games, including identifying and understanding the target audience, creating a "player" persona, building a social media strategy, and managing game communities. Additionally, the masterclass will delve into the best practices and success stories of commercially successful and sustainable social impact games. The masterclass is limited to 30 participants. YSEALI Game Changers is presented by the U.S. Embassy KL in collaboration with Biji-biji Initiative and Synapze. Find out more about the program and join the community at ysealigamechangers.com.