The Penang State Government has envisioned Penang Art District to be the hub of contemporary arts and culture, as an initiative to catalyse the economic growth of the creative industry in Penang. With PAD, the value of Penang’s arts and culture will be enhanced by engaging artists, craftsmen, educators and the community at large through the activation of creative spaces and interactive art-related programmes. PAD will be an incubation centre for aspiring and emerging artists who are looking for support and opportunities to expand their creative career. It will also be a creative network that unifies the dispersed arts scene in Penang. The art district will be a hip and urban creative hub that connects the existing arts spaces to a greater audience. PAD is an initiative by Penang for the people of Penang. It will be a recognizable icon in Penang as the destination for both locals and visitors to explore the arts in the midst of Penang’s rich cultural and heritage backdrop.